Microsoft Certified:
Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You’re responsible for implementing solutions that:

• Attract and convert leads.
• Build brand awareness.
• Standardize omnichannel messaging.
• Deliver marketing insights.

You’re responsible for:

• Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
• Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
• Maintaining compliance with data privacy and security regulations.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:

• The Microsoft Power Platform
• Other Dynamics 365 customer engagement apps
• Dynamics 365 Customer Insights - Data
• Dynamics 365 Customer Voice
• Microsoft Teams
• Other Microsoft 365 applications

You should understand:

• Industry terminology
• Priorities
• Common initiatives
• Standards
• Methodologies
• Best practices

If you need more experience before you try to earn this certification, here are some suggestions:

• Work on a Dynamics 365 model–driven app implementation project.
• Shadow a functional consultant or a solution architect who works with Microsoft Dynamics 365 Customer Insights - Journeys.
• Join the community of experts and peers at community.dynamics.com.
• Take available learning paths on Microsoft Learn.
• Sign up for an instructor-led training course.