Microsoft Certified:
Dynamics 365 Customer Insights (Data) Specialty

As a candidate for this certification, you implement solutions that provide insights into customer profiles and that track engagement activities to help:

• Improve customer experiences.
• Increase customer retention.

You should have firsthand experience with:

• Dynamics 365 Customer Insights - Data and one or more additional Dynamics 365 apps
• Microsoft Power Query
• Microsoft Dataverse
• Common Data Model
• Microsoft Power Platform

You should also have direct experience with practices related to:

• Privacy
• Compliance
• Consent
• Security
• Responsible AI
• Data retention policy

As a candidate for this exam, you need experience with processes related to key performance indicators (KPIs), data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of:

• Azure Machine Learning
• Azure Synapse Analytics
• Azure Data Factory

If you need more experience before you try to earn this certification, here are some suggestions:

• Work as a Microsoft Dynamics 365 consultant on Customer Insights projects.
• Join the Dynamics 365 community. You don't have to be a certificate holder.
• Take available learning paths on Microsoft Learn and complete more hands-on practice.
• Sign up for an instructor-led training course.
• Read the Discover your career path blog for more information.