MEAPSA

Manage emails, segments, and journeys in Dynamics 365 Customer Insights - Journeys

This module covers managing marketing emails, segments, customer journeys, and A/B testing in outbound marketing.

Functional Consultant

Dynamics 365

Customer Insights Journeys

Module Objectives

In this module, you'll learn how to:

Create and publish a marketing email.
Construct segments within Dynamics 365 Customer Insights - Journeys.
Leverage segments created within Customer Insights.
Design and publish a customer journey.
Run an A/B test in outbound marketing.
Build marketing email, segment, and customer journey templates.

Units

Introduction min
Create a marketing email min
Deliver a marketing email with send now min
A/B testing for email marketing min
Create an email template min
Create and manage segments min
Create a segment template min
Market to Dynamics 365 segments on LinkedIn min
Use segments from Dynamics 365 Customer Insights min
Create a customer journey min
Run A/B testing from a customer journey min
Generate dynamic behavioral segments from customer journey results min
Create a customer journey template min
Exercise - Create a customer journey min
Check your knowledge min
Summary min

Prerequisites

Basic understanding of Microsoft Dynamics 365 Customer Insights - Journeys