Build journeys with Dynamics 365 Customer Insights - Journeys

Build journeys with Dynamics 365 Customer Insights - Journeys

This module covers segments, triggers, and journeys within the real-time work area of Dynamics 365 Customer Insights - Journeys.

Business User
Functional Consultant
Dynamics 365
Customer Insights Journeys

Module Objectives

In this module, you'll:

  • Manage segments in real-time journeys.
  • Work with triggers in real-time journeys.
  • Create a journey.
  • Set a business goal and measure progress through a journey.
  • Determine when to use attribute versus if/then branches.
  • Use an A/B test within the customer journey.
  • Use AI-driven, run-time channel optimization.
  • Raise triggers from a journey to run another journey or Power Automate flow.

Units

Prerequisites

Basic understanding of the Microsoft Dynamics 365 Customer Insights - Journeys app